由江(jiang)蘇省人(ren)民政府支持,中(zhong)國(guo)(guo)國(guo)(guo)際(ji)(ji)貿(mao)易促(cu)進委員會(hui)(hui)、中(zhong)國(guo)(guo)機(ji)械工(gong)業(ye)聯合(he)會(hui)(hui)、中(zhong)國(guo)(guo)機(ji)電(dian)產品進出(chu)口商(shang)會(hui)(hui)主辦的“2013中(zhong)國(guo)(guo)(徐(xu)州)國(guo)(guo)際(ji)(ji)工(gong)程(cheng)機(ji)械交(jiao)易會(hui)(hui)”于(yu)11月(yue)6日至8日在徐(xu)州新長江(jiang)物流園舉行,中(zhong)國(guo)(guo)工(gong)程(cheng)機(ji)械排頭兵徐(xu)工(gong)集(ji)團,參(can)展面積(ji)達3336平(ping)方米,為(wei)(wei)第一(yi)大參(can)展商(shang)。同時,作為(wei)(wei)最(zui)大的東道主企業(ye),徐(xu)工(gong)集(ji)團鼎立贊助此次盛會(hui)(hui),邀請了國(guo)(guo)內外(wai)30家著名的工(gong)程(cheng)機(ji)械零部(bu)件供應商(shang)、60余位行業(ye)大客戶參(can)加此次盛會(hui)(hui),積(ji)極為(wei)(wei)行業(ye)搭(da)建一(yi)個高端廣闊的交(jiao)流平(ping)臺。
憑借著多年參(can)加國內外大型(xing)展(zhan)(zhan)覽成(cheng)功(gong)經驗(yan),此次,徐工(gong)集團無(wu)論是場地選擇、展(zhan)(zhan)廳設計理念、產(chan)品展(zhan)(zhan)示(shi)還是宣傳渠道(dao)等細節都追求周(zhou)密部署,不(bu)斷推陳(chen)出新。
在室內展(zhan)(zhan)區,徐工設置(zhi)(zhi)了工程機械大型施工工況沙盤、模擬操作系(xi)統、大型LED視頻播(bo)放、觸摸屏虛擬展(zhan)(zhan)廳(ting)、紀(ji)念(nian)品展(zhan)(zhan)示銷售(shou)、產(chan)品施工實景圖片、企(qi)業風采畫廊等展(zhan)(zhan)示項(xiang)目,并設置(zhi)(zhi)專業客(ke)戶接待區及商務洽(qia)談區。
在室外,徐(xu)(xu)工展(zhan)示了(le)陣容強大(da)的(de)(de)7大(da)類、40余臺高(gao)端產(chan)品。其拳頭產(chan)品起(qi)重(zhong)(zhong)機(ji)械(xie)(xie)依然(ran)是此次參展(zhan)當仁(ren)不(bu)讓的(de)(de)主力軍:全(quan)球(qiu)(qiu)最大(da)投入施工的(de)(de)全(quan)地面(mian)起(qi)重(zhong)(zhong)機(ji)徐(xu)(xu)工QAY1200、全(quan)球(qiu)(qiu)最大(da)汽車(che)起(qi)重(zhong)(zhong)機(ji)XCT220以及中國最大(da)120噸輪胎起(qi)重(zhong)(zhong)機(ji)聯袂震撼登場(chang)。同時,重(zhong)(zhong)磅出擊的(de)(de)還有集(ji)智能科技、綠色環保于(yu)一身的(de)(de)徐(xu)(xu)工鏟運(yun)機(ji)械(xie)(xie)、融合德國施維英技術(shu)的(de)(de)K系列(lie)混凝土機(ji)械(xie)(xie)、榮(rong)獲全(quan)國“金(jin)手指”獎的(de)(de)第四(si)代成套路面(mian)設備、高(gao)端靈動的(de)(de)挖掘機(ji)械(xie)(xie)、市場(chang)火爆的(de)(de)樁工機(ji)械(xie)(xie)、后來(lai)居上的(de)(de)徐(xu)(xu)工重(zhong)(zhong)卡等等。中國最大(da)噸位(wei)裝載機(ji)、亞(ya)洲最高(gao)消防車(che)、全(quan)球(qiu)(qiu)最長四(si)橋底盤全(quan)鋼臂架泵(beng)車(che)等重(zhong)(zhong)量(liang)級(ji)產(chan)品將(jiang)悉數到場(chang),具有科幻造型的(de)(de)“鋼鐵蛛蛛俠”步履(lv)式(shi)挖掘機(ji)將(jiang)現(xian)場(chang)作精彩表演(yan)。
各大(da)產品系列雖然外(wai)觀迥異,但(dan)無一例外(wai)地以高科技(ji)與人(ren)性化的(de)完美結合,向觀眾展(zhan)(zhan)現徐(xu)工的(de)世界級魅力和(he)實力,贏(ying)得了眾多(duo)觀眾的(de)一致好(hao)評,成為展(zhan)(zhan)會的(de)主角,前來參觀、咨詢的(de)客戶和(he)觀眾把展(zhan)(zhan)臺圍(wei)得水泄不通。
徐工(gong)(gong)集(ji)團,一個徐州(zhou)市(shi)屬(shu)企業(ye),何(he)以能連續(xu)24年(nian)領跑中國(guo)(guo)工(gong)(gong)程(cheng)機(ji)械(xie)行(xing)業(ye),并躍(yue)居(ju)全球工(gong)(gong)程(cheng)機(ji)械(xie)制造商(shang)前(qian)五強,成為中國(guo)(guo)工(gong)(gong)程(cheng)機(ji)械(xie)行(xing)業(ye)常青(qing)樹(shu)?對于徐工(gong)(gong)來講有(you)兩(liang)大秘訣,一是創新戰(zhan)(zhan)略(lve),一是國(guo)(guo)際(ji)化戰(zhan)(zhan)略(lve)。
雖(sui)然自去年(nian)以來,全(quan)(quan)球(qiu)工(gong)(gong)(gong)(gong)程(cheng)(cheng)機(ji)(ji)(ji)(ji)械行業(ye)進(jin)入(ru)(ru)“冰凍(dong)期(qi)”,但徐工(gong)(gong)(gong)(gong)仍舊雷(lei)打(da)不(bu)動,將(jiang)每年(nian)銷售收入(ru)(ru)5%以上投(tou)入(ru)(ru)技術(shu)研(yan)發(fa)。今年(nian)6月,總投(tou)資(zi)10億元的江蘇(su)徐州工(gong)(gong)(gong)(gong)程(cheng)(cheng)機(ji)(ji)(ji)(ji)械研(yan)究院正(zheng)式(shi)啟用;10月,歐(ou)洲研(yan)發(fa)中(zhong)(zhong)心(xin)又相繼開業(ye)。此外,徐工(gong)(gong)(gong)(gong)還與全(quan)(quan)球(qiu)近40家(jia)(jia)(jia)高(gao)端研(yan)究機(ji)(ji)(ji)(ji)構建立了長期(qi)穩定的合作(zuo)關(guan)系。如(ru)今,徐工(gong)(gong)(gong)(gong)有一(yi)支(zhi)6000多(duo)人專(zhuan)門(men)從事產品(pin)研(yan)發(fa)、工(gong)(gong)(gong)(gong)藝研(yan)究的強(qiang)大技術(shu)研(yan)發(fa)隊(dui)伍;匯集了100多(duo)名(ming)國(guo)(guo)(guo)內(nei)最高(gao)端工(gong)(gong)(gong)(gong)程(cheng)(cheng)機(ji)(ji)(ji)(ji)械領(ling)軍(jun)型技術(shu)人才,有100多(duo)位德、美、日等(deng)(deng)工(gong)(gong)(gong)(gong)程(cheng)(cheng)機(ji)(ji)(ji)(ji)械專(zhuan)家(jia)(jia)(jia)在(zai)(zai)全(quan)(quan)球(qiu)各地(di)服務于(yu)徐工(gong)(gong)(gong)(gong)創新工(gong)(gong)(gong)(gong)作(zuo)。近年(nian)來,徐工(gong)(gong)(gong)(gong)技術(shu)中(zhong)(zhong)心(xin)在(zai)(zai)國(guo)(guo)(guo)家(jia)(jia)(jia)企(qi)業(ye)技術(shu)中(zhong)(zhong)心(xin)評價中(zhong)(zhong)持續(xu)名(ming)列(lie)行業(ye)首位,連(lian)續(xu)3年(nian)舉(ju)起中(zhong)(zhong)國(guo)(guo)(guo)國(guo)(guo)(guo)家(jia)(jia)(jia)科技進(jin)步(bu)獎(jiang)、5次捧(peng)得(de)中(zhong)(zhong)國(guo)(guo)(guo)機(ji)(ji)(ji)(ji)械工(gong)(gong)(gong)(gong)業(ye)科技進(jin)步(bu)一(yi)等(deng)(deng)獎(jiang)。一(yi)批代表(biao)中(zhong)(zhong)國(guo)(guo)(guo)乃至全(quan)(quan)球(qiu)先進(jin)水平的產品(pin):2000噸級全(quan)(quan)地(di)面起重機(ji)(ji)(ji)(ji)、4000噸級履帶(dai)式(shi)起重機(ji)(ji)(ji)(ji)、12噸級中(zhong)(zhong)國(guo)(guo)(guo)最大的大型裝載機(ji)(ji)(ji)(ji)、百米級亞洲最高(gao)的高(gao)空消防車、第四代智能(neng)成套(tao)路面施工(gong)(gong)(gong)(gong)設備等(deng)(deng)相繼誕生,在(zai)(zai)全(quan)(quan)球(qiu)工(gong)(gong)(gong)(gong)程(cheng)(cheng)機(ji)(ji)(ji)(ji)械行業(ye)產生了顛覆式(shi)影響,打(da)破了國(guo)(guo)(guo)外企(qi)業(ye)的全(quan)(quan)球(qiu)壟(long)斷。
有(you)(you)了(le)具備(bei)國(guo)(guo)(guo)際先(xian)進(jin)水平(ping)和競(jing)爭力的(de)產(chan)品,徐工有(you)(you)了(le)全(quan)面進(jin)軍國(guo)(guo)(guo)際市場的(de)底氣。近(jin)年(nian)來,徐工堅持實施(shi)積極、穩(wen)妥、分三步走的(de)全(quan)球化戰略(lve),構建起(qi)280家海(hai)(hai)外(wai)(wai)專業經(jing)銷商、10個(ge)海(hai)(hai)外(wai)(wai)備(bei)件(jian)中(zhong)(zhong)心(xin)、350多家海(hai)(hai)外(wai)(wai)服務站的(de)全(quan)球營銷服務網絡,年(nian)出口萬(wan)臺(tai)主機(ji)到(dao)159個(ge)國(guo)(guo)(guo)家,5類主機(ji)出口量和出口總額(e)持續位居(ju)國(guo)(guo)(guo)內(nei)行業第(di)1位。同時,加快海(hai)(hai)外(wai)(wai)制造基地和研(yan)發中(zhong)(zhong)心(xin)布局,巴西基地及東歐、中(zhong)(zhong)東、印度(du)等6大海(hai)(hai)外(wai)(wai)裝(zhuang)配廠陸(lu)續投產(chan)心(xin);并購了(le)荷蘭AMCA公(gong)司、德(de)國(guo)(guo)(guo)FT公(gong)司等高端零部件(jian)研(yan)制企業,2012年(nian),一舉并購了(le)擁有(you)(you)全(quan)球領先(xian)混凝土機(ji)械技術的(de)德(de)國(guo)(guo)(guo)施(shi)維(wei)英公(gong)司。
